AI Act guidelines: transparency obligations for providers and deployers of AI systems (Article 50)

Published by the Commission on 20 July 2026, these guidelines define the scope and responsible parties for AI Act Article 50 transparency obligations, covering AI systems interacting with people (e.g. chatbots), machine-readable marking of AI-generated content, deepfakes, AI-generated text on matters of public interest, and notice for emotion recognition and biometric categorisation systems, and explain exceptions such as standard spelling and grammar correction. Article 50 applies from 2 August 2026; for generative AI systems placed on the market before that date, Article 50(2) applies from 2 December 2026.